Author name: Aasheesh Watts

The consumerization of IT changed everything. Today’s B2B users expect their work tools to feel like the apps on their phone—instant, intuitive, and actually enjoyable to use. And here’s the kicker: the power shifted from the buyer to the user. If your product doesn’t delight, adoption dies, and the deal is dead—no matter how many signatures you chase.

AI is not your MVP. But it’s the sharpest tool to cut validation time and de-risk early bets. Discover how to leverage AI for customer discovery, prototyping, and faster iteration.

And here’s the kicker: the power shifted from the buyer to the user. If your product doesn’t delight, adoption dies, and the deal is dead—no matter how many signatures you chase.

The make-or-break milestone. We break down how to know when you’ve hit PMF, the metrics that matter, and how to avoid false positives.

Forget “version 1.” An MVP is a process, not a product. Learn the 6 stages of building MVPs that validate problems, test solutions, and set you up for PMF.

The fundamentals every founder and PM must master — from roadmaps and prioritization to aligning teams around outcomes, not features.